Course curriculum

  • 1
    Welcome
    • Welcome to INVISALIGN MARKETING SECRETS
  • 2
    MODULE 1: Patient Journey
    • Introduction to The 5 Stage Conversion Process
    • Stage 1: Initial Call with the Prospect
    • Stage 2: 24 Hour Appointment Reminder
    • Stage 3: Arrival at Practice
    • Stage 4: The Consultation
    • Stage 5: Follow Up, Post Consult
  • 3
    BONUS: DenGro Trial and 50% Discount
    • Access Your Free Trial and 3 Months 50% Discount
    • How To Use DenGro
  • 4
    BONUS: Email broadcast series to market to existing patients
    • Email broadcast series to market to existing patients
  • 5
    MODULE 2: Build Your Funnel
    • $15M Landing Page Formula
    • Open Your ClickFunnels Account
    • Import Your $15M Landing Page Template
    • ClickFunnels 101
    • Domain Set Up and Configuration
    • Preparing Your Funnel
    • Customizing Your Funnel
    • Updating Your Landing Page Background Image
    • Integrating Your CRM
    • Set Up Google Analytics
  • 6
    MODULE 3: Facebook and Instagram Ads
    • Facebook Business Manager Overview
    • Facebook Business Manager Set Up
    • Sharing Your Facebook Page Into Your Business Manager
    • Facebook Pixel Set Up
    • Facebook’s Advertising Policy Guidelines
    • Winning Ad Formulas
    • Facebook Campaign Creation
    • Facebook Ad Set Creation
    • Facebook Ad Creation
  • 7
    BONUS: Fill You Funnel - Build Your Prospect Pipeline to Hit the Ground Running Post COVID-19
    • How to Fill Your Funnel: Build Your Prospect Pipeline to Hit the Ground Running Post COVID-19
    • Walkthrough of the How to Fill Your Funnel Guide
    • Virtual Consultation: Initial Call Appointment Setting Script
    • COVID-19 Ad Copy Updates
    • COVID-19 Landing Page Updates
  • 8
    MODULE 4: Google Ads
    • When to Use Google Ads
    • Google Ads Account Set Up
    • Keyword Targeting
    • Campaign Set Up
    • Google Analytics Goal Set Up
  • 9
    BONUS: Social Media Marketing
    • Social Media Marketing - Why you can't elevate your brand without it
  • 10
    MODULE 5: Scaling
    • Facebook Ads Review and Optimisation
    • Vertical Scaling
    • Horizontal Scaling
    • Leveraging Data and Lookalike Audiences
    • Google Ads Review and Optimisation
    • Refining Google Ads With Negative Keyword Lists